Servo Private Wealth brand identity.

Brief:

Servo (latin for preserve or save) is an IFA startup that needed to project a high level of security and trust from day one. With a client base of wealthy C-suite executives, retired busines owners and entrepreneurs the brand needed to feel established and trustworthy for a cash-rich / time-poor target audience. 

Response:

The stylised shield represents the protection of wealth and continuity through generations the company prides itself on. We employed imagery that reflects the client base and their aspirations and created a suite of icons and info-graphics that simplify and illuminate the many facets of the company’s process and capbilities.