Old Carpenter’s Yard: Heritage & craft

Brief:

Building a buzz around a property development in the SE Corner of London is all about the local community. In Brockley, a wealthy suburb, this is easy as there is plenty to recommend the area from the independent shops to the famous local market. This architect-built scheme is aimed squarely at the kind of young professionals who value an instagram-worthy Americano over proximity to the best local primary schools.

Response:

We created a modern heritage brand that visually reflected the site’s history as a lumber yard. Referencing typography from the Edwardian era, we built a visual language that was both modern and traditional and played into the contemporary aesthetic of the building.