Dickens Corner: A leafy enclave in suburban London
Situated close to the green space of Peckham Rye Park, Dickens Corner is a leafy enclave amid the grit and hustle of SE London. The challenge was to create a brand identity and marketing scheme that made both sound appealing.
The park serves as a cultural hub and social centre of the area, so it made sense that this should form the focus of the marketing materials, epsecially given the target audience of first time buyer couples and young families. We created a brand based around the plethora of flora the area is home to, while giving a sense of the area’s city credentials.
At time of publication, Dickens Corner has just launched but we will keep you posted.