215 Coldharbour Lane:
A residential development in one of London’s most bohemian districts.

Problem –

Situated in the energetic melting pot of Brixton, 215 Coldharbour Lane is a property development that was squarely aimed at young professionals looking for a bolthole with good transport links to both city and West End.

Solution –

 

Like the place itself, our strategy was to mix youth with history, pop culture with heritage, the rough with the smooth. With an identity that melds these attributes, we were able to find an angle that appeals to the young professional target audience, while communicating an authentic Brixton experience.

Result –

The scheme sold quicker than forecast, in a slow property market.