We’re of the opinion that good strategy is the author of great branding. Your company’s DNA should be understood and recognised by those who consume it as much as those who create it, so we think in terms of clarity as well as individuality.
We use different techniques to help clients develop their big thinking, but the one common factor is questions. We ask an almost unseemly number of them. This helps us crystallise what makes your brand different, so we can make the visual interpretation of it both pertinent and memorable.